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Saturday, October 26 • 1:30pm - 2:00pm
An introduction to Behavioral Science: The Human insights that are missing in Big Data

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Why do companies make bad decisions, even when they have access to Data Science, BI, and Analytics?
In this talk, we'll introduce the audience to the emerging field of Behavioral Science, and its complementary role to data science. We'll share stories from large fortune 500 companies, as well as early-stage startups. In the process, we'll showcase the pitfalls of data science and why having a strong understanding of "Why" humans make decisions is relevant for making the right business decisions.
Speakers
avatar for Brad Swain

Brad Swain

Chief Behavioral Economist, NextStep
Swain is the Chief Behavioral Economist at Next Step.  He has a passion for taking research out of the lab and letting it loose in the real world. He's spent the last 7 years trying to understand how people actually make decisions and then using that knowledge to help people live... Read More →
avatar for Shirin Oreizy

Shirin Oreizy

Founder and President, Next Step
Shirin Oreizy is the founder & CEO of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA.At Next Step, we leverage the latest research in Behavioral Science (the study of how humans really make decisions) to design better outcomes for... Read More →

Saturday October 26, 2019 1:30pm - 2:00pm PDT
Room 406 A
  Data Science Data Analytics and Business Intelligence